What Development Executives Really Want: Crafting the Perfect Pitch
Whether you’re a first-time screenwriter or a seasoned showrunner, knowing how to pitch is one of the most valuable skills you can develop. Development executives hear dozens of pitches a week—and the competition for their attention is fierce. So, what makes a pitch stand out?
First and foremost, clarity is key. A good pitch should succinctly convey the concept, the tone, the characters, and the emotional core of the story. Executives are not just looking for a great idea—they’re assessing whether the creator has a clear vision and the ability to execute.
Marketability matters, too. Creators should be prepared to talk about target audience, format, distribution potential, and comparable titles. A pitch that anticipates the executive’s business considerations will always stand out. Visual aids, mood boards, and proof-of-concept materials like sizzle reels or concept trailers can further elevate a pitch.
Just as important is the “why now?” question. Timeliness and relevance can push a project to the top of a network’s development slate. Whether it touches on current events, fills a genre gap, or resonates with underserved audiences, a pitch should justify its place in the present media landscape.
In this post, we demystify the development process and offer tangible tips to help filmmakers, writers, and producers make a lasting impression in the room.
